As digital inconveniences go, this is a minor one, but I can still see some people getting miffed about it. (I don't own any Apple devices, so I'd be interested in hearing from someone who anyone who does as to what they think about this news.)
While I didn't foresee this, I guess it does make some monetary sense for Amazon as this will allow them to sell to people with those devices without having to give Apple their 30% cut. This shows Amazon is definitely plays the game by their own rules which makes me wonder what else they might consider changing.
Here are some predictions:
- Amazon Exclusive comics from some publishers (or at least pre-release exclusives like they have with On Demand movies now.)
- Possible lending of comics, as they have with kindle books
- More print/digital combos as an up sell on the Amazon side (similar to the kindle/print combos offered for many books now.)
Another question I have is how has Comixology become the only player in this sphere so quickly? Maybe they won't be for long. From what I've heard Marvel/Disney may have something coming up.
Remember, there is a synergy between Disney/Apple that would allow them to build their own comic reading app quite easily. And the 30% profit Apple gets from each purchase doesn't really hurt Disney like it would people who aren't partnered with Apple. (At some point, you hit a sort of funny money area when you are talking about money going to a partner company.)
With that in mind, the big question is: Could we see a time when Marvel comics become exclusive to Apple devices?