Well...what about that DC Relaunch thing? Tired of hearing about it yet? I'm sure you are, but I feel inclined to add my 2 cents so be kind and indulge and old man if you will.
I'm not sure how well this is going to play out. Based on what they are saying (52 titles?) there are going to be way too many comics to really ride herd on every storyline, so while they all may be even out of the gate - a year from now we may see quite a scattered assortment of tones and treatments.
Recurring themes across message boards seem to be:
- Good for DC - Digital is the way to go!
- RIP Retailers - with good riddance tossed in occasionally
- DC is going to muck everything up
- Jim Lee is redesigning everything? Horror! (He's not really a good designer, is he?)
I've been more interested in the backroom business side of this decision. We can't say for sure, but one of the most interesting aspects of this is that DC, no matter how they do this, is going to have to split a huge chunk of their profits on their digital sales with Apple, a company that is more tied to Marvel than they are. If they are using ComiXology as the distributor, then that will cut into their profits even more. None of this is new - it's exactly how they've been selling digital comics for the past two years, but what, if anything, has changed that has made them decide to go full out like this? This doesn't really feel like the next safe toe dip in the digital waters, but more like a complete cannonball. So, on one hand, this may be a complete Hail Mary pass.
Or...and I've said this before, sometimes corporations just make grand moves without really thinking things through - stockholders getting antsy because your digital offerings seem lame? Jeff Bewkes caught sounding like a fool when asked about Netflix in Businessweek? No problem! here's HBOGo and Day and Date digital comics! Time Warner is down with the kids on this this digital thing!
Ultimately, if all of this proves unsuccessful (storywise or businesswise) DC can always scale back and retool as necessary.
Now - how long before Marvel follows suit?
Finally, it looks like my Captain Comet article was more prescient than I realized. ;)
Have a great day!