In case you missed it, yesterday Warner Bros made a big announcement wherein they outlined proposed dates for 10 Superhero movies up to 2020. Among the movies listed was a new date for Batman vs Superman. Batman vs Superman was originally scheduled to come out on the same day as Captain America 3, but now it will come out on March 25th, 2016. What, if anything, does this mean?
Several months ago, when both movies were announced as being on the same day, most everyone agreed one would end up moving. It seemed certain that rather than risk having box office cannibalized by a competing superhero movie either Marvel or Warner Bros would back off the May 6th date. The question was who would move first. Now that WB has moved their movie, one has to wonder: Are they getting cold feet?
Over at Forbes.Com, in an article titled: Batman V Superman Flees The Summer Flees Captain America 3 writer Scott Mendelson, certainly seems to think so:
This move is no doubt spurred by the $94 million opening weekend of Marvel’s Guardians of the Galaxy,
which bested the odds by delivering the third-biggest opening weekend
of the year in August while breaking the August debut weekend record by
about 36%. At this point, Marvel Studios is a brand in-and-of-itself
with the studio itself being the most potent marketing tool, akin to a
I too think the timing of the move coinciding with the success of the Guardians of the Galaxy is a bit coincidental. (I'd also be inclined to blame the mix response to the new Wonder Woman design, but that might be reaching...)
So, how will this work out? This might have actually be a smart move by WB as it will allow them to get a big jump on the Summer movie season which might allow them to capitalize on pent up anticipation for the Summer movie season among fans.
As the Forbes article points out, The Hunger Games did quite well in March ($152 million) back in 2012, so it's not impossible that BvS could break 100 million opening in that month.
Still, it does make you wonder why they didn't go with that plan in the first place. Marvel had prior claim to the May 6th date well ahead of Warner Bros announcement to put BvS on that date. Either WB originally didn't think to check for conflicts or thought it wouldn't matter. Both excuses don't speak well for their business acumen.
Nor does it give me a lot of faith for how the movie will eventually shake out.