Now, to be honest, I suspect this move doesn't surprise anyone who is a regular reader of this blog. Once DC did it, we all sort of knew it would only be a matter of time (months) before Marvel followed step.
What I've found the most interesting are some of the comments from comic fans on the news. For the most part readers seem to be very happy with this news (as expected) and the usual Greek chorus of people screaming they will never read digital comics seems no where in sight. There are a few people who have posted some interesting thoughts:
From the iFanboy comments:
WeaklyRoll says:
[ What's next? A ] digital only series...?
gobo says:
Now hopefully Marvel will start doing a wait one 1 month/$1 off price drop
Jdudley says:
Marvel really needs to pull the “drop prices after 4 weeks” move.
As of now, it’s completely unclear when the digital price of marvel’s
books will go down to 1.99.
I have to imagine it’s a man-hour issue. Going full-line day and date requires quite a few new employees and/or shifting job descriptions. I’d wager that the recent staff layoffs at marvel have something to do with this momentum shift. Still, this is a good milestone for digital. I think that the digital marketplace will HAVE to ultimately force marvel to smaller price points, but that won’t necessarily happen immediately. Once the company is settled into digital releases and slightly less reliance on the sales of increasingly expensive printing… the prices really SHOULD come down.
Nerd_Raaage says:
My thoughts are, yeah, the next step will be a Digital Only comic much like how Marvel had three Direct Sales titles back in the 80's (Micronauts, Moon-Knight and Ka-Zar.)
I also think that we will some eventual price competition between both companies in the digital realm. Eventually, someone is going to figure out how to keep track of the stats of how things are selling on Comixology - or Comixology will offer up the stats themselves.
Finally, I keep seeing people saying it's silly that digital versions are the same price as the paper versions, and while I too doubt the economics involved in production in both areas could result in similar pricing, I don't think $2.99 is too much to pay for a digital version. For one thing, you don't spend any gas getting it. Also, I'm paying a little bit to avoid the disappointment of going to my comic shop and discovering they didn't order enough copies so I wasted a trip.
Have a great weekend!
- Jim
I have to imagine it’s a man-hour issue. Going full-line day and date requires quite a few new employees and/or shifting job descriptions. I’d wager that the recent staff layoffs at marvel have something to do with this momentum shift. Still, this is a good milestone for digital. I think that the digital marketplace will HAVE to ultimately force marvel to smaller price points, but that won’t necessarily happen immediately. Once the company is settled into digital releases and slightly less reliance on the sales of increasingly expensive printing… the prices really SHOULD come down.
Nerd_Raaage says:
“…now Marvel have crunched the numbers, and protection of the direct market has given way to desire for more revenue.”
It’s not Marvels responsibility to protect the direct market. Nor do I believe that it was ever their intent. Their responsibility is to maintain their existence and profitability. The best way for them to do that is to maintain their customer base by providing a quality product, at a reasonable price, in the manor that best meets the needs of the customer.
I fully support small businesses…when the relationship is mutually beneficial. The closest ‘local’ comic shop is a two hour drive for me. There is no benefit for me in making that drive to purchase comics or to pay extra and wait a few days on a delivery service.
It’s not Marvels responsibility to protect the direct market. Nor do I believe that it was ever their intent. Their responsibility is to maintain their existence and profitability. The best way for them to do that is to maintain their customer base by providing a quality product, at a reasonable price, in the manor that best meets the needs of the customer.
I fully support small businesses…when the relationship is mutually beneficial. The closest ‘local’ comic shop is a two hour drive for me. There is no benefit for me in making that drive to purchase comics or to pay extra and wait a few days on a delivery service.
My thoughts are, yeah, the next step will be a Digital Only comic much like how Marvel had three Direct Sales titles back in the 80's (Micronauts, Moon-Knight and Ka-Zar.)
I also think that we will some eventual price competition between both companies in the digital realm. Eventually, someone is going to figure out how to keep track of the stats of how things are selling on Comixology - or Comixology will offer up the stats themselves.
Finally, I keep seeing people saying it's silly that digital versions are the same price as the paper versions, and while I too doubt the economics involved in production in both areas could result in similar pricing, I don't think $2.99 is too much to pay for a digital version. For one thing, you don't spend any gas getting it. Also, I'm paying a little bit to avoid the disappointment of going to my comic shop and discovering they didn't order enough copies so I wasted a trip.
Have a great weekend!
- Jim
